Amazon and GameStop are partnering up to make it easier to trade-in games and use the credit to purchase whatever the shopper pleases. Starting on June 7, gamers will be able to take games into a GameStop store and put the trade-in credit onto their Amazon accounts. A message that was posted to all GameStop employees gave more information on the new program:
“Starting in June, Amazon shoppers will be able to apply their GameStop trade credit and cash towards their Amazon account. This exciting addition to our trade program is intended to drive incremental trades into stores, helping your team meet trade and inventory goals. On 6/7, the GameStop logo will be added to Amazon’s website to promote this program. Interested shoppers will request a barcode on Amazon.com/cash that can be used in GameStop stores like an Amazon POSA card.The added store traffic driven by this program is sure to help increase digital sales and the potential for guests to purchase other products in your store.”
This means that the credit being collected won’t have to be put towards games, but shoppers can use it to purchase anything on Amazon. While the program will help shoppers get more variety, GameStop expects to have an increase in store traffic which will lead to more sales.